Growth & change powered by Design Thinking.
Creativity that drives powerful Strategy
Vision & Purpose Creativity is at the centre of identifying the ambitions, purpose and motivation of the organisation over the medium to longer term. Stretch thinking, solution-orientation, exploration and maintaining ambiguity through the process are important.
Strategy & Growth Fundamental to all organisations is a defined pathways to growth that others buy into. If the Vision is the ‘what’ this is the ‘how’. Creative and human-centred approaches are powerful in getting to a simple and powerful plan to reach the Vision. We call it the ‘Staircase’ to growth.
Long Range Planning doesn’t sound like a place for Creative approaches to thrive. However the power to creatively visualise the future with solution-orientation, and engage with the different impacts of factors like trends makes creativity a vital ingredient for plans that will engage the team and move it forward.
Innovative Culture helps organisations to better prepare for the future, and get to better solutions faster. Embedding change is not easy and requires deep understanding of the needs, capabilities and barriers that might exist and require ‘change-journey’ approaches at different levels in the organisation.
Leveraging AI around innovation, creativity, stimulation and prototyping is increasingly at the centre of Applied Creativity. We can support you on this journey.
Solutions that deliver
Creativity underpinned by rigorous logic is what we’re about. Logic alone gets you to 2D solutions. We are distinctively 3D - whether we are wargaming or building internal capability.
We unlock, unblock and unleash the creativity and experience of your teams with Design Thinking approaches.
Understanding what makes people tick is job one – whether it’s your teams or customers. We have data and research capabilities to ensure solutions are both creative and rigorously tested.
We are proud to work with the world’s best brands and companies - and some of the newest and smallest as well!
Discover from within
Our approach helps you explore the issues you face in a fresh, creative way - helping to step you towards meaningful and impactful change
Design Thinking is not limited to any one type of sector, organisation, department or even individual - its very essence is to enable you to tease out and solve issues, through authentic and honest dialogue
And when the solutions are your own… you own them
There’s evidence that Design Thinking spurs innovation & growth
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An investment tool called The Design Value Index, shows companies that integrate design thinking into corporate strategy outpace industry peers by as much as 228 per cent
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Data from McKinsey shows organizations that regularly follow design thinking practices see a third higher revenues and 56 percent higher returns than those that don’t.
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Forrester found these companies cut initial design and alignment by 75 percent which delivered cost savings of up to $872,000 and increased profits by roughly $1.1M for major projects.
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IBM, Google, Airbnb, PepsiCo and Nike are just a few of the wildly successful brands that consider Design Thinking a core part of their culture and way of doing business.
Former PepsiCo CEO In dra Nooyi famously told Harvard Business Review that design had a voice in almost every crucial decision the company made. During her 12 year tenure, sales increased 80 percent
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71 percent of companies say design thinking has improved the working culture at their organizations; and 69 percent say it makes their innovation processes more efficient.
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A study by Adobe found 78 percent of companies that prioritize design have a defined process for coming up with new digital customer experience (CX) ideas; and 83 percent have formal systems in place to test ideas with customers.
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Half of design led companies surveyed by Adobe say Design Thinking results in more satisfied and loyal customers ; and 41 percent report greater market share as an advantage of having advanced design practices.
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Half of design-led organizations report learning design thinking from coaches, agencies or academic institutions, according to research from Parsons School of Design . Just 20 percent say they learned it on their own through tutorials or self help literature.
We’ve got this
Whether it’s helping established and class-leading brands hone their offering, or awakening tired brands to new markets and potential, our process has been key. Liberating teams from overly complicated decisions for Healthcare provision, to attaining sustainability targets in plastics production, we’ve helped many an organisation unleash their full potential.
By reframing business from a new perspective, it’s simply amazing what can be achieved.
Don’t take our word for it
“Edward Verity supported our growing business. They are professional, honest and capable in the strategic work they delivered. Unlike other consultants they have done the day job in companies like P&G and so understand the challenges a real business faces.
I recommend them highly - and we have in fact asked them to continue working with us to deliver another project.”
— Sir Michael Colman (Reckitt & Colman CEO)
